CryptoEats It was beginning to worry the rest of the delivery starups in the UK. It is that with its ambitious proposal it promised to be a powerful competitor that appeared in the market with great attraction for investors, lots of publicity and support from famous influencers. Nobody imagined that, on the day his big launch was expected, everything would disappear into thin air.
Total they managed to steal half a million dollars (430,632 euros) to hundreds of users, who contributed their money through cryptocurrencies. The most scandalous thing about the case is that several British influencers and celebrities promoted this fake delivery company through their social networks.
A revolution that fooled everyone
CryptoEats was a food delivery startup that apparently revolutionized the sector by allowing customers to pay in cryptocurrencies. The business was valued at 16.6 billion pounds (about $ 22 billion).
The business was valued at £ 16.6 billion.
Through a press release distributed and published in a hundred media outlets, the fraudulent company claimed to have agreements with such influential brands as McDonalds.
The company announced that it would create its own cryptocurrency, EATS tokens, although it would also accept payment for food shipments in other cryptocurrencies.
He designed a credible logo, got TikTok influencers promoted, threw a launch party … He had it all to succeed, but in the end it all turned out to be smoke. Whoever had to be the main competitor to Uber Eats, Glovoo and so on turned out to be nothing.
Whoever had to be the main competitor to Uber Eats, Glovoo and so on turned out to be nothing.
Within 30 minutes of its launch, CryptoEats mysteriously disappeared from the internet, leaving no trace. The problem is that not only did the fake company disappear from the map, so did hundreds of thousands of pounds of users who they had bought cryptocurrencies from CryptoEats.
A CEO that doesn’t exist
Judging by the facts, the scam was planned to the millimeter. He followed all the steps of a real business launch to the letter. Even the press release was accompanied by the corporate image of the company and a photo of the CEO, supposedly named Wade Phillips.
Wade Phillips never existed, although the origin of the photo is unknown.
A young boy in his 30s, wearing glasses, smiling at the camera while sipping coffee. According to the site Vice, Wade Phillips never existed, although the origin of the photo is unknown.
In the text released to the media, which was prepared by a legitimate press agency, lThe fake company claimed that it had top-level investors who had injected $ 8 million into the company.
It was also explained that it would use un algorithm-based blockchain implemented software. Everything seemed real and in the end everything turned out to be false. The accounts of Instagram, Telegram, Twitter and its website were deleted.
Influencers to reach younger audiences
One of the strategies that gave CryptoEats the most credibility was the promotional campaign that it released before its supposed release. This company had the participation of different influencers and celebrities from the United Kingdom. All of them posted photos and videos dressed as delivery men, with brand bags.
One of the strategies that gave CryptoEats the most credibility was the promotional campaign.
“Crypyo Eats launches its cryptocurrency on October 17th. I’m just telling them to use their heads. (Crypyo Eats) has money and they don’t know what to do with it.”, he assured hstikkytokky, a popular UK Tiktoker and personal trainer, with over 387,000 followers on Tik Tok.
“In a week, in a month or in two months that business may be the largest food delivery service in the whole of the UK and it is not yet available, “TikToker said.
The promoter Bouncer, Joey Essex or DJ Charlie Sloth (with thousands of hundreds of followers on Instagram) promoted the company and its application through YouTube, TikTok and Instagram. “Omg (Oh my god!) CryptoEats turned out to be a huge scam,” Bouncer posted in an Instagram story on Monday.
“They paid me to make a promotional video for their food delivery app.”
Then, he tried to explain what happened: “They paid me to make a promotional video for their food delivery app. […] It’s disgusting behavior, “Bouncer said.
With information from La Vanguardia.
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‘CryptoEats’, the mega delivery company that turned out to be a gigantic scam