Halloween 2021: what are the most sought after costumes on social media

For some people, choosing a costume is easy. For those who cannot decide yet, there is still time to figure it out.

It gets closer every time Halloween, a holiday in which people tend to dress up. And although the theme, in principle, was to reflect things that scare others, over time pop culture appropriated “Halloween”, ltaking it further and testing the creativity of many. For some people, choosing an outfit is easy. For those who cannot decide, however, there is still time to figure it out.

What is the most popular costume of all? The Witch (Pinterest)
What is the most popular costume of all? The Witch (Pinterest)

Recently, Google Trends published a list of the most searched terms in relation to the date that animates the costume parties within the framework of a gradual return to the new normal after confinement by the COVID-19 pandemic. When it comes to costumes, it seems like people are getting ideas from recent pop culture events. The This year’s best Halloween costumes include some iconic horror movie characters and some inspired by popular movies from last year. However, what is the most popular costume of all? The one of witch.

Google Trends published a list of the most searched terms in relation to the date that animates the costume parties (Pinterest)
Google Trends published a list of the most searched terms in relation to the date that animates the costume parties (Pinterest)

According to the search engine Trends list, “Rabbit” and “dinosaur” are the words that complete the podium. Meanwhile, the iconic looks that the characters of movies and series like those of The squid game, Star wars and The purge they were not left out. Finally, the classics of Spider-Man, Cruella de Vil and Harley Quinn complete the ranking.

Aesthetics that grew in popularity during the pandemic could gain momentum to become costumes this year
Aesthetics that grew in popularity during the pandemic could gain momentum to become costumes this year

However, this Halloween will be very different from last year. In 2020, users of Pinterest, the inspiration platform, focused on seeking ideas for small home gatherings and decorations to celebrate at home. This 2021, people are excited to return to a more traditional celebration where costumes are a crucial piece.

The witch is still the most used costume for Halloween (Pinterest)
The witch is still the most used costume for Halloween (Pinterest)

“The most popular theme this Halloween is mainly focused on aesthetic fantasies expressed in vivid, metallic tones. Aesthetics that grew in popularity during the pandemic could gain momentum to become costumes this year. Users also want to experiment with other Halloween styles, such as fairy tale makeup (for example, wings drawn around the eyes), goblins (elf ears and mushroom hair accessories), country looks (nature and flowers painted on the face), and mermaid costumes (crowns and dresses inspired by aquatic themes) ”, they asserted from the company.

Bonus track: apples are the new pumpkins

For Argentines, this new trend is beneficial since the apple is easy to obtain locally, unlike the pumpkins that tend to be more accessible in the northern hemisphere.
For Argentines, this new trend is beneficial since the apple is easy to obtain locally, unlike the pumpkins that tend to be more accessible in the northern hemisphere.

It is normal to associate Halloween with a child audience, but as these searches show, adults are not left out of this celebration that is becoming more and more notorious worldwide. This is demonstrated by Pinterest users, who in recent times have sought inspiration to have a different Halloween with a fruit that is available to everyone.

Makeups are also part of searches (Pinterest)
Makeups are also part of searches (Pinterest)

According to the “pines” social network, “behind were the celebrations in which the pumpkin was the center of attention, since this year the main course of this day will have apples as protagonists ”. This was demonstrated by the great increase in searches on the platform about the apple-based foods and beverages. As searches for these offbeat Halloween options increase, more traditional pumpkin recipes, such as “pumpkin pie,” tend to lose popularity. For Argentines, this new trend is beneficial as the Apple it is easy to obtain locally, unlike the pumpkins that are usually more accessible in the northern hemisphere.

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Halloween 2021: what are the most sought after costumes on social media