The secrets of Sofía Jirau, the model with Down Syndrome who is the new face of the inclusive Victoria’s Secret campaign

The 25-year-old model is also an entrepreneur of her own fashion brand, Alavett, which means
The 25-year-old model is also an entrepreneur of her own fashion brand, Alavett, which means “I love it”, her favorite phrase, and in which she offers clothing, accessories and products for the home

Sofia is a model and actressa native of Puerto Rico, her name began to be heard when in 2020 she became one of the few models with down syndrome to be part of New York Fashion Week.

“One day I dreamed it, I worked on it and today it is a dream come true.”Sofia wrote, adding This is just the beginning, now it has been formed! Inside and outside there are no limits, Alavett!” The 25-year-old model is also an entrepreneur of her own fashion brand, Alavett, which means “I love it”, her favorite phrase, and in which she offers clothing, accessories and products for the home.

Sofía was part of the inclusion campaign Love Cloud Collectionrepresented by 18 women, thus reinforcing the commitment that Victoria’s Secret has been carrying out for some time in its campaigns celebrating all women.

The collection Love Cloud will be released on February 17 and among the women who will be part of this campaign are models such as Devyn García, Adut Akech, Hailey Bieber, Paloma Elsesser, Sabina Karlsson, among others.

Sofia Jirau, the new face of Victoria's Secret
Sofia Jirau, the new face of Victoria’s Secret

Since 2020, the Victoria Secret firm changed its “angels” for “what women want”. John Mehas, CEO of the firm, said that “The company aspires to become a global advocate and leader in terms of female empowerment”that is why they almost completely undid the classic cast of angels and in their replacement they sought “women recognized for their achievements and not for their proportions”.

Neither angels nor plus size models, the change of the lingerie brand wants to recognize all women. Jirau also published on her networks that her secret to achieving her dreams is self-esteem and shared a video of herself liking her own posts with the hashtag #medoylike.

She debuted as a model at 23 years, since then he has worked for renowned designers and fashion photographers. After parading in the fashion week of Puerto Rico His debut came on the New York catwalk, one of the most outstanding in the world of fashion.

Love Cloud Collection, represented by 18 women, thus reinforcing the commitment that it has been carrying out for some time in its Victoria's Secret campaigns celebrating all women.
Love Cloud Collection, represented by 18 women, thus reinforcing the commitment that it has been carrying out for some time in its Victoria’s Secret campaigns celebrating all women.

Fortunately, the world of fashion is becoming more inclusive and more often you can see women who come out of the stereotypes imposed by the market.

It is also the case of Marian Avilawhich in September 2018 She was the first Spanish model with Down Syndrome who, in addition to parading at New York Fashion Week, was the one who opened the catwalk. “I can and I can, because it is my motto… We can all, with work and effort”The model and actress, who is usually part of the most important events on the industry calendar, says constantly repeating herself.

Marián, 21 years old at the time, flew from Spain to join a group of 60 girls who showed off their inclusion. Together with the disabled model and actress, Tae Mckenzie, both came to NYFW driven by the designer Talisha White.

Marián Ávila was the first Spanish model with Down Syndrome to parade in NYFW
Marián Ávila was the first Spanish model with Down Syndrome to parade in NYFW

The presence of the young model with Down Syndrome had to do with the slogan of Talisha White: “I wanted to show that there is not only one type of beautiful girl. In my shows I like to show all kinds of women, from more conventional models to others who need wheelchairs or have Down Syndrome. They are my girls”.

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The secrets of Sofía Jirau, the model with Down Syndrome who is the new face of the inclusive Victoria’s Secret campaign