As has been seen and said, the big fashion houses, for the most part, were slow to wake up to the reality of Russia’s invasion of Ukraine, in a gesture of doubt or indifference that later, little by little, they were modifying. Meanwhile, the faces of those brands, models and designers, personally came out to show their solidarity with the victims and the suffering of the refugees.
A) Yes, Balenciaga and Armani They were the first to take a stand shortly after the start of hostilities, during Milan Fashion Week, where the world design elders were present on the day the invasion began, on February 24. The rest added their lukewarm statements with the passing of days. Then came the Paris Fashion Week. There Demna Gvasalia, the Georgian couture designer from Balenciagawho fled his country because of a war with Russia, paid a moving tribute to Ukraine in a parade at the Bourget, north of the French capital. Stella McCartney also closed her winter parade at the Pompidou Center, with a nod of rejection of the invasion of Ukraine, by choosing as music the song Give peace a chance, John Lennon’s anti-war ballad.
In addition to donating money to support refugees, many celebrities are using fashion to show their solidarity with the Ukrainian people, each in their own way. Clothing, it is known, is a non-verbal language that can express one’s personality and also political ideas.
Some even outside the world of fashion, such as the Duchess of Cambridge, Kate Middleton, who visited the Ukrainian cultural center in London wearing a light blue sweater and an insignia of the Ukrainian flag, or Queen Letizia of Spain, despite the fact that, as is customary in constitutional monarchies, they do not usually pronounce on political matters.
Helped by her stylists, Letizia caused a lot of talk during X Annual Call for Grants for Social Projects of the Fundación Mutua Madrileña. Aware that the clothes she wears always generate headlines that give visibility to the brands behind them, On that occasion, the Queen opted for a black suit and a sorochka, a typical Ukrainian shirt embroidered by hand by women from that country. At first glance, the look was made up of short trousers at the ankle and an oversize masculine cut jacket. But before entering the headquarters of Mutua Madrileña, on Paseo de la Castellana, he took off his jacket so that the television cameras and photographers could portray his look in detail.
For its part, the American top model Bella Hadid it was shown in the light blue and yellow colors of the Ukrainian flag whose photo he posted yesterday on his Instagram account along with a text of solidarity with his colleagues from that country and a statement joining the gesture of his Argentine colleague Mica Argañaraz to donate money for the refugees.
see my friends and Ukrainian colleagues working hard here in Europe, so close yet so far from their families/friends/homes in Ukraine what they are experiencing one of the many brutal occupations and invasions happening right now in the world is a very emotional and sobering experience for me. We are rarely in control of our work schedules and this week has really shown me the strength and perseverance of the people around me who are going through sheer terror. Hearing their stories and emotions firsthand is devastating and I am wholeheartedly supporting them. I stand with all the people who have been affected by this war and the innocent people whose lives have been forever changed at the hands of “power”.
“Following Mica and my amazing sister, (Gigi Hadid) I will donate all my profits from this (Paris) Fashion Week directly to organizations that provide help, shelter and medical assistance to those in need in Ukraine, in addition to continuing to support our Palestinian people. people and land. Our eyes and hearts must be open to all human injustice. May we all see each other as brothers and sisters, beyond politics, beyond race, beyond religion. At the end of the day, innocent lives pay for war, not leaders.”
Meanwhile, the actress Salma Hayek stood front row at the Balenciaga show at Paris Fashion Week. This haute couture house, one of the few to take a clear position, paid tribute to Ukraine. The Mexican wore the shirt of the designer of that brand, Demna Gvasalia, with the Ukrainian colors, which were placed in each of the seats of the public for whoever wanted to dress it.
The singer madonna He shared videos of the bombings on his networks and at his last concert he raised a Ukrainian flag showing their support and their rejection of the armed conflict. “We support Ukraine,” the queen of pop expressed through her Instagram.
the mexican actress Eiza Gonzalez He shared, for his part, an image dressed in a flirty outfit from the Ukrainian brand Daily Sleeper, encouraging her fans to follow her example and buy clothes and accessories from Ukrainian entrepreneurs. “Using the Ukrainian brand @daily_sleeper,” he said, adding: “Beautiful little own brands all over Ukraine are really struggling. So it was really crucial for us to shine a light on them. Thanks for the glitter game of my dreams! Perfect for my home zoom,” he said, calling on his followers to see ways to help the invaded country.
The actress Kerry Washington She is one of the celebrities recognized by Time magazine as “woman of the year” and at the celebration she was presented with a sensual black design with a deep neckline and an insignia of the Ukrainian flag.
While the French designer Isabel Marant, leader of the brand that bears her name, wanted to use the visibility her show gets during Paris Fashion Week to pose with a blue and yellow sweater and share a message of solidarity and support for the Ukrainian people.
“Today we present our Autumn-Winter 2022 collection, one of our most powerful communication moments of the year. We want to express our support and solidarity to the people of Ukraine. In order to contribute to the first humanitarian aid, the Isabel Marant Donation Fund has donated to UNHCR, the United Nations High Commissioner for Refugees, and UNICEF, the United Nations Children’s Fund. Every voice matters,” she said in a post.
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From Kate Middleton to Salma Hayek, the strategies in networks and public events of celebrities in the face of the Russian invasion of Ukraine