Pablo Escobar’s son sells personalized greetings on social networks: how much does he charge?

Juan Pablo Escobar, son of the historic Colombian drug trafficker Pablo Escobar EFE/Sebastiao Moreira
Juan Pablo Escobar, son of the historic Colombian drug trafficker Pablo Escobar EFE/Sebastiao Moreira

Juan Pablo Escobar, the son of infamous Colombian drug lord Pablo Emilio Escobar Gaviria, is charging for greetings on social networks, a trend that has become strong among the community of celebrities and influencers to “connect” with their followers.

Greetings are one of the ways that influencers earn money, added to advertising, commercial agreements and other strategies that involve brands and sponsors.

But the greetings have a peculiarity, they are personalized for the fans who buy them. Thus, musicians like Reykon, actors like the Colombian Jorge Enrique Abello, dubbing artists like the Mexican Mario Castañeda (voice of Goku in Dragon Ball Z), or models like the Argentinian Romina Malaspina, can leave you a video wishing you a happy birthday, or commemorating a special date.

All for a price that varies according to the celebrity, the greeting in question and the time required. For example, Malaspina charges about $25 per video for an individual and nearly $1,000 for a business; Reykon charges between $55 and $530 for his.

After Pablo Escobar's death, his family moved to Mozambique and then to Argentina.  Photo: Instagram Juan Pablo Escobar Henao
After Pablo Escobar’s death, his family moved to Mozambique and then to Argentina. Photo: Instagram Juan Pablo Escobar Henao

There are many platforms that offer these services, becoming intermediaries between celebrities and their fans, but one of them, Vibox, became news for hosting among its catalog Juan Pablo Ecobar.

The son of the former head of the Medellín Cartel earns almost 200,000 Colombian pesos in one minute (about 50 dollars) on said platform. Although there is no exact model for the words that celebrities send, the important thing is that the person who paid for the greeting receives a special message with their name.

Vibox works in Mexican pesos, so a video of Pablo Escobar’s son costs 999 pesos, adding 50 pesos for the service, which is equivalent to the aforementioned 50 dollars. The video in question lasts approximately one minute and in Juan Pablo’s profile it is clarified that part of the money is donated to a foundation, although it is not specified which one.

If the greeting is for a company, business, or to promote a product, the value amounts to 10,000 Mexican pesos, almost 500 dollars.

Juan Pablo Escobar's Vibox profile.
Juan Pablo Escobar’s Vibox profile.

Another curious fact is that Juan Pablo changed his name to Sebastián Marroquí so that he would not be directly related to his father, but on the greetings platform he sends videos with his original first and last name.

When his father died on December 2, 1993, Juan Pablo was about 16 years old, and his sister Manuela about 9 years old. From that moment he left Colombia fleeing with his mother and never participated in the criminal activities of whoever was the world’s top drug lord.

Juan Pablo has been in the media eye all his life, first for being the son of Escobar Gaviria, and also for having written several books recounting his experiences with his father and the personal and family drama in which he was trapped after his death. .

“I personally want to make it very clear that I will not avenge, I will not avenge my father’s death because now the only thing that worries me is the future of my long-suffering family. I am going to fight to move it forward and to educate us, to be good people and if I can do something so that peace reigns, for ever and ever in this country, I will do it “Juan Pablo told Colombian journalist Yamit Amat shortly after his father’s death.

Juan Pablo Escobar has dedicated two books and two documentaries to his father.
Juan Pablo Escobar has dedicated two books and two documentaries to his father.

Juan Pablo Escobar Henao is an architect, industrial designer, writer and lecturer. He defines himself as a pacifist and currently resides in Argentina. He is the author of the books “Pablo Escobar, my father: The stories we should not know (2014), Pablo Escobar In Fraganti: What my father never told me (2016)”, and has produced documentaries such as “The Sins of my father ” and “Escobar uncovered (2017)”.

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Pablo Escobar’s son sells personalized greetings on social networks: how much does he charge?